Business Philosophy

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Reading | Hand Free | Hand Held Magnifying Glass Supply - E-Tay

E-TAY INDUSTRIAL CO., LTD., since 1980, is a magnifier manufacturer that is specialized in providing magnifiers with FDA recognized and CE/RoHS compliant, based in Taiwan.

E-Tay supplies a wide range of magnifiers such as magnifying glass with light, eclipse glasses, kids magnifying glasses, dome magnifiers, reading magnifiers, hand free magnifiers, hand held magnifiers, headband magnifiers, etc.

E-Tay continuously to design innovative magnifiers, both with advanced technology and 38 years of experience, E-Tay ensures each customer's demands are met.

Business Philosophy

E-Tay Business Philosophy
E-Tay Business Philosophy

Business integrity is E-Tay's core value. We provide customers with stable and reliable quality and delivery. It is our enterprise culture and business administration.

Innovation and breakthrough are our new concept. We are not conservative, but always learn new knowledge and new technologies.

Making the best quality and most reliable products with the best value-added services to our customers around the world.

In the vital disciplines of service, quoting, advice, manufacture and product quality, we strive to always exceed our clients' expectations. Our LED handheld magnifier (ED11) sold like hotcakes in top 3 US chain stores, and we are the one who owns patent. So, any whosalers or Amazon sellers are welcomed. E-Tay devote to create the best quality magnifier product and provide the most satisfactory service and quality is life of enterprise as fundamental.

1. Integrity

Integrity means
E-Tay tell the truth. We believe that the record of our achievements is the best proof of our merit. Therefore, we do not brag or boast.
A promise is a promise. E-Tay do not make commitments lightly. Hence, once we make a commitment, we devote ourselves completely to meeting that commitment.
With competitors, E-Tay compete to our fullest within the limits of the law, but we do not slander them in order to gain benefit for ourselves.
With vendors, E-Tay maintain an objective, consistent, and impartial attitude.

2. Continual Innovation

Innovation is the wellspring of E-Tay's growth. It is vital to all sectors of our business, from strategic planning to marketing to management to technology and production.

e.g. According to comments of our customers, we improved our LED handheld magnfiier from PVC fresnel lens to acrylic lens; from 4 LEDs to 6 LEDs to 10 SMD LEDs; from 1 stage light to 3 stages to dimmable switch. Finally, got a patent for this product. In the global market of this product category, we are proud to say that E-Tay is a pioneer.

3. Globalization

E-Tay's target is and always has been the global market. We do not limit ourselves to Taiwan or any other specific geographical region. We recognize that the optical instrument business has no national boundaries, and that to be competitive anywhere we must be competitive worldwide.

4. Customers Oriented

Since the company was founded, E-Tay have treated our customers as partners and have never competed against them. This policy is the key to our current success and will be crucial to our continued growth.

5. Quality Assurance

Quality shows our professionalism. E-Tay produce high clarity and non-distortion magnifiers and magnifying lenses for our value customers to have an amazing viewing experience.